When I first called the advertising business, I knew my outdated way of advertising wasn’t working! I had figured out that flyers on motorcar windows & word-of-mouth would not help me grow my business.
I needed help that would pull me into the present & help me into the future… The woman I spoke to at the advertising contractor told me that word-of-mouth is nice in a small community, but it isn’t enough when you have a lot of competition; She convinced me that if I wanted my Heating, Ventilation, & A/C contractor to continue growing; I had to reach more people & give them options that made them choose my Heating, Ventilation, & A/C business.
It was difficult for me to wrap my head around using the laptop for my advertising. I grew up in an era where you put flyers on motorcar windows, however you had your face on the shopping carts in the local grocery store. You did an advertisement on TV. The TV ad is satisfactory now, but you needed something more, and people were using laptops for the TV, their telephones & for entertainment of all kinds. She suggested I try social media advertising. It took little to convince me, because I had tried numerous things & heard this program from numerous people. I told him I needed a modern website, & she gave to create the website for my Heating, Ventilation, & A/C business. I was upset over the cost, but her services more than paid for itself, within numerous weeks, I needed to add an extra repair van & hired another Heating, Ventilation, & A/C professional to my team.